Agenda
8.00AM -
9.00AM
Registration Session
9.00AM -
9.40AM
Branding with Media Prima Talkshow… Which one is my choice?
Datuk Mohd Efendi Omar
​COO Media Prima OMNiA
9.40AM -
10.20AM
Unify e-commerce & social media data to optimize sales & advertising
Azmir Rahman
(Just the Data Guy), Chief Strategy Officer Dattel Asia Group
Fatin Umirah Faridon
CEO, Kimyra
10.20AM -
10.30AM
The arrival of YB Datuk Ewon Benedick, Minister of the Ministry of Entrepreneur Development and Cooperatives
10.30AM -
10.35AM
Welcome Remarks by Ashran Dato' Ghazi, CEO of Dattel Asia Group
Ashran Dato Ghazi
Organizing Chairman, OHSEM Marketing 360 with Media Prima, CEO, Dattel Asia Group
10.35AM -
10.45AM
Opening Speech by YB Datuk Ewon Benedick, Minister of the Ministry of Entrepreneur Development and Cooperatives
10.45AM -
11.00AM
Launch of the "RM50 Million Revenue-Based Financing"
11.00AM -
11.40AM
Get Standby Cashflow with Your Data!
Azmir Rahman
(Just the Data Guy), Chief Strategy Officer Dattel Asia Group
HM Chu
CEO Bayarlah
11.40AM -
12.20AM
Let’s Level Up Your Business
Dr Mohamad Yusman Ammeran
Vice President, Unifi Business
12.20AM -
12.55AM
Explore Social Commerce Through TikTok Shop
Clover Wang
Head of Targeted Merchant Ecosystem, TikTok Shop
1.00PM -
1.55PM
Lunch break
2.00PM - 3.00PM
Main Stage 1
10X Faster TikTok Content with AI!
AI is often discussed in the marketing process. However, with so many approaches out there, SMEs may struggle to determine which one to adopt. Content is undoubtedly the key ingredient for stronger digital marketing. This panel will share experiences from a business perspective and explore AI platforms that can be utilized in content development for m
Panelists:
Ravi Shankar
CMO,AirAsia Move
Shin Kong
Founder/CEO, Aimazin
Moderator:
Manisah Sarujee
Geek in Command, Brand Geeks Inc
Main Stage 2
Founder as influencer vs Key Opinion Consumer (KOC)? Which one is more effective for MSMEs?
The TikTok Shop phenomenon is certainly booming among entrepreneurs right now. However, to ensure strong continuity and lasting relationships with your customers — along with better ROI — entrepreneurs need an optimized process to reach and build a user database. This panel will discuss how entrepreneurs can ensure stronger ROI to boost sales — through a combination of TikTok’s algorithm and effective database building.
Panelists:
Erul Samah
Singer, Songwriter & Content Creators
Hafiz Baharudin (Abanglawyer)
Lawyer & Legal Advisor at HB Associates
Olivia Quah
Co-Founder, iElder
Moderator:
Liza Manaf
GM Gofluence
3.00PM - 4.00PM
Main Stage 1
Low-Budget, High-Impact Marketing Strategy
The "Low Budget, Big Impact" strategy is set to revolutionise the way entrepreneurs view the world of marketing. It is a bold, results-driven approach that proves you don’t need a large budget to create extraordinary impact. Through powerful storytelling, captivating content, and smart organic strategies, participants will be exposed to methods of capturing audience attention, increasing brand visibility, and generating consistent sales — all without wasting money on advertising. This is not just marketing; it is a real action plan for entrepreneurs who dare to stand out and dominate the market, even on a minimal budget.
Speaker:
Broku Ku Addy
Founder/CEO Broku​
Main Stage 2
Brand Marketing Hacks with AI… A Founder’s Experience!
The panelists will share their marketing hacks and how they promoted their products and brands. They will also share their experiences in using AI and offer advice to other entrepreneurs who wish to draw inspiration from their approach.
Panelists:
Fahdi Ghazali
Founder/Chairman, FunnelEvo
Usahawan Jemputan
Usahawan Funnel Evo
Moderator:
Ts. Fudzail Husin
COO Kuasa.io
4.00PM - 5.00PM
Main Stage 1
The Secret to Boosting Your TikTok Shop GMV Max
Join a session with a TikTok Shop Ads Trainer to learn effective advertising strategies for maximising your GMV (Gross Merchandise Value).
Speaker:
Qusairy Seman
GMV Max , Tiktok Shop Ads Trainer
Main Stage 2
Is it true that we don’t need digital marketing agencies anymore? Can AI handle everything now?
Various AI platforms are now being introduced to help entrepreneurs. Some say there’s no longer a need to hire a digital marketing team because AI platforms can do it all. No need for agencies either, since AI is already here. But is this really true — or is a balance between both still necessary? What is the right strategy for team development in the era of AI?
Panelists:
Abang Naz
Marketing & Sales Expert, Seed4Future
Nazlina Othman
GM SME, Digital Solutions, Unifi Busines
Silmyi M Sadek
Chief Geek, Brand Geeks Inc
Moderator:
Lilyana Latif
CE0 & Founder, BETA Foundation
5.00PM - 6.00PM
Main Stage 1
Can MSMEs Become AI Millionaires? Dream or Future Reality?
AI is a topic frequently discussed by people around the world. What perspective should MSMEs focus on if they want to leverage the AI phenomenon for their business and work towards every entrepreneur’s aspiration — success? Is this all just hype, or is it untapped potential waiting to be realized? This session will explore various aspects of AI applications and examples of how AI can be used in business. It will also cover key considerations that entrepreneurs need to be aware of when using AI
Panelists:
Nazri Hamdan
Content creator of Economics, Business and Finance​
Amirul Mu’min
Pengarang Jutawan AI / Digital Marketing Specialist​
Moderator:
Cikgu Samm
Founder, Cikgu Samm
Main Stage 2
"AI as Your Best Digital Worker: No Sleep, No Fatigue, No Salary!"
An agent for your business? But not the kind that sells products! This AI agent is a new tool that MSMEs can leverage to reduce operational costs and increase efficiency. This session will explore how AI agents work and how businesses can use them to streamline operations and drive growth.
Speaker:
Ts. Tajul Asni Ahmad​
Digital Transformation Consultant
Zack Azizul Othman
CEO Lekir Tech​
Fatimah MD Nurdin
Co-Founder, Silent Code​
Syaril Mirza
CEO, ResQ​
