Agenda
8.00AM -
8.30AM
Registration Session
8.30AM -
9.00AM
The arrival of YB Datuk Ewon Benedick, Minister of the Ministry of Entrepreneur Development and Cooperatives
9.00AM -
9.05AM
Welcome Remarks by Ashran Dato' Ghazi, CEO of Dattel Asia Group
Ashran Dato Ghazi
Organizing Chairman, OHSEM Marketing 360 with Media Prima, CEO, Dattel Asia Group
9.05AM -
9.15AM
Opening Speech by YB Datuk Ewon Benedick, Minister of the Ministry of Entrepreneur Development and Cooperatives
9.15AM -
9.20AM
Launch of the "Revenue Based Financing" Program by YB Datuk Ewon Benedick
9.20AM -
9.50AM
Unify e-commerce & social media data to optimize sales & advertising
Azmir Rahman
(Just the Data Guy), Chief Strategy Officer Dattel Asia Group
Fatin Umirah Faridon
CEO, Kimyra
Edward Chong
CEO, Bean Search Expert
9.50AM -
10.20AM
Branding with Media Prima Talkshow… Which one is my choice?
Datuk Mohd Efendi Omar
​COO Media Prima OMNiA
10.20AM -
10.50AM
Scale your team on-demand with the Unifi platform [freelancer platform]
Dr Mohamad Yusman Ammeran
VP Unifi Business
10.50AM -
11.20AM
Get Standby Cashflow with Your Data!
Azmir Rahman
(Just the Data Guy), Chief Strategy Officer Dattel Asia Group
HM Chu
CEO Bayarlah
11.20AM -
11.50AM
MYSTERY SESSION BONUS 1!
Clover Wang
head of Targeted Merchant Ecosystem, TikTok Shop
11.50AM -
12.20PM
MYSTERY SESSION BONUS 2!
12.20PM -
2.00PM
Lunch break
2.00PM - 3.00PM
Main Stage 1
10X Faster TikTok Content with AI!
AI is often discussed in the marketing process. However, with so many approaches out there, SMEs may struggle to determine which one to adopt. Content is undoubtedly the key ingredient for stronger digital marketing. This panel will share experiences from a business perspective and explore AI platforms that can be utilized in content development for m
Panelists:
Warren Leow
CEO Pixlr Group
Ravi Shankar
CMO,AirAsia Move
Shin Kong
Founder/CEO, Aimazin
Moderator:
Manisah Sarujee
Geek in Command, Brand Geeks Inc
Main Stage 2
AI-powered Your TikTok Database!
The use of influencers is a key strategy in digital marketing, with emerging trends favoring nano and micro-influencers. This also includes the new concept of Key Opinion Consumers (KOC), not just Key Opinion Leaders (KOL). The panel will discuss these new trends and their applications for MSMEs, ensuring that influencer marketing strategies are optimized effectively.
Panelists:
Brand Gofluence
-
Influencer Gofluence​
-
Moderator:
Liza Manaf
GM Gofluence
3.00PM - 4.00PM
Main Stage 1
AI + Data + ? = Ultimate Resto! What is the AI recipe for F&B businesses?
The TikTok Shop phenomenon is booming among entrepreneurs. However, to ensure sustainable growth and stronger customer relationships with better ROI, businesses need an optimized process to capture user databases. This panel will discuss how entrepreneurs can maximize their ROI to boost sales—leveraging a combination of TikTok's algorithm and effective database acquisition.
Panelists:
Usahawan Jemputan
Usahawan Broku
Usahawan Jemputan
Usahawan Broku
Moderator:
Fudzail Husin
COO, Kuasa.io
Main Stage 2
Brand Marketing Hacks with AI… A Founder’s Experience!
The F&B business is highly competitive. How can entrepreneurs leverage AI and data to gain an edge over competitors? What is the missing ingredient to combine with AI and data to make your business even stronger? This session will explore how entrepreneurs can craft their own unique AI + Data + ? formula. It will also discuss how the latest AI advancements can be effectively utilized by F&B business owners.
Panelists:
TBD
-
Hanif Wahid
Product Lead, SferaAI
Moderator:
TBD
-
4.00PM - 5.00PM
Main Stage 1
Founder as an Influencer vs. Key Opinion Consumer (KOC)? Which is more effective for MSMEs?
The panelists will share their experiences with marketing hacks for their brands and products. They will also discuss how they have leveraged AI in their marketing strategies and offer advice to entrepreneurs looking to draw inspiration from their approach.
Panelists:
Fahdi Ghazali
Founder/Chairman, FunnelEvo Group
Usahawan Jemputan
Usahawan Funnel Evo
Moderator:
Qarl
COO, Bumbu Agency
Main Stage 2
Is it true that Digital Marketing Agencies are no longer needed? AI can handle everything!
AI is a hot topic worldwide. What perspectives should MSMEs focus on if they want to leverage the AI phenomenon for their businesses and achieve their entrepreneurial aspirations? Is AI just hype, or is it an untapped opportunity? This session will explore various AI applications and real-world use cases for businesses. It will also highlight key considerations that entrepreneurs need to be aware of when integrating AI into their operations.
Panelists:
Abang Naz
Marketing & Sales Expert, Seed4Future
Caressa Cheng
GM Next Generation Solution, Unifi Business
Silmyi M Sadek
Chief Geek, Brand Geeks Inc
Moderator:
TBD
-
5.00PM - 6.00PM
Main Stage 1
Can MSMEs Become AI Millionaires? Dream or Future Reality?
Various AI platforms are now available to assist entrepreneurs, with some claiming that hiring a digital marketing team is no longer necessary—AI can handle everything. Others suggest that agencies are no longer needed because AI can replace them. Is this true, or is a balance between AI and human expertise still essential? This session will explore team development strategies in the AI era, helping businesses find the right approach to integrating AI while maintaining an effective team structure.
Panelists:
Nazri Hamdan
Content creator of Economics, Business and Finance​
Percy Hung
CEO/Co-Founder, Choco Up
Nazlina Othman
GM Business Connectivity & Solutions, Unifi Business
Moderator:
TBD
-
Main Stage 2
"AI as Your Best Digital Worker: No Sleep, No Fatigue, No Salary!"
An agent for your business? But not the kind that sells products! This AI agent is a new tool that MSMEs can leverage to reduce operational costs and increase efficiency. This session will explore how AI agents work and how businesses can use them to streamline operations and drive growth.
Panelists:
Zack Azizul Othman
CEO Lekir Tech​
Fatimah MD Nurdin
Co-Founder, Silent Code​
Syaril Mirza
CEO, ResQ​
Moderator:
Ts. Tajul Asni Ahmad​
Digital Transformation Consultant
